UGC
Creators specializing in user-generated-style video, photos, demos, and testimonials.
White-label creator sourcing & recruitment
Your creator pipeline.
Your creator pipeline.
Handled.
We source, qualify, and recruit creators for UGC, performance creative, influencer marketing, affiliate and commerce programs, gifting, and PR, so your team can focus on everything that comes next.
You run the program. We build the creator pipeline.
- UGC
- Performance creative
- Influencer
- Affiliate & commerce
- Ambassador
- Gifting & PR
01 / The recruitment problem
Every creator program starts with finding the right people.
The strategy, budget, and creative direction are often already in place. What is missing is time. Finding suitable creators, checking they are relevant, tracking down contact details, reaching out, following up, and handling first replies adds up to a second job.
That workload is the bottleneck, and it shows up in every kind of creator program.
02 / What Castwork handles
From “we need creators” to “here are the ones who are interested.”
01
Discovery
We research creators who fit your program, not just whoever surfaces first.
02
Qualification
Screened against your requirements before anyone is contacted.
03
Contact research
We find the right way to reach each creator.
04
Outreach
Personalized creator outreach sent through your team's authorized channels, using approved messaging.
05
Follow-ups
We keep conversations moving so good replies do not slip through.
06
Response handling
We handle first replies and basic questions.
07
Interested-creator handoff
Creators who expressed interest and meet your agreed criteria, passed to your team. Terms, fees, and deliverables stay yours to set.
08
Basic reporting
A simple record of who was contacted, who replied, and where things stand.
What stays with you
These are intentional boundaries. You keep ownership of the program, the creator relationships, and everything after the handoff.
You run the program. We build the creator pipeline.
Built on ten years of creator marketing experience, from high-volume recruitment to the operational realities of running creator programs.
03 / Programs we recruit for
Different programs. Same recruitment problem.
The same sourcing, outreach, and follow-up work supports many kinds of creator programs. We recruit for them. You run them.
Performance creative & paid social
Creators for ad assets, creator-led paid media, direct-response content, and creative testing.
Influencer marketing
Creators for sponsored partnerships, brand campaigns, and organic collaborations.
Affiliate & social commerce
Creators for affiliate programs, TikTok Shop, Amazon creator programs, and other performance-based partnerships.
Ambassador programs
Creators for recurring relationships, advocacy, and longer-term brand participation.
Gifting, seeding & PR
Creators for product gifting, sampling, PR activations, and earned opportunities.
04 / Who we work with
Teams that already know how to run creator programs.
Agencies
Influencer, UGC, performance creative, paid-social, affiliate and commerce, PR, and brand marketing agencies.
Extra recruitment capacity behind your team, white-label if you want it.
Brand-side creator & growth teams
In-house influencer, creator marketing, affiliate and social commerce, partnerships, PR, growth, and DTC teams.
A specialist for the recruiting work that eats your week.
Program operators & e-commerce teams
Ambassador program operators, e-commerce operators, and other teams with recurring creator recruitment needs.
Steady recruitment without building a team to do it.
Already have the strategy and budget? This is for you.
05 / How it works
Five steps. One brief.
Send your brief
Tell us who you need and what the program offers.
We review your brief
We review your creator requirements, partnership offer, and timeline to define the recruitment approach.
We agree on the scope
Who we recruit, how deep we go, and when.
Castwork sources and recruits
Discovery through follow-ups, while your team runs everything else.
Your team receives interested creators
Qualified against your criteria, ready for you to take from here.
06 / Engagement
Recruitment sprints, scoped to your brief
Every recruitment project is different. We define creator criteria, outreach volume, follow-up cadence, timelines, and handoff requirements before work begins.
A scope defines
- Who you need. Creator type, platform, and category.
- How much. Outreach volume and follow-up cadence.
- The offer. What creators receive for taking part.
- Timeline and handoff. When it runs, and what comes back to you.
Scope and pricing are confirmed before the engagement begins.
07 / Start here
Send us your brief.
Two minutes now. If it looks like a fit, we will ask for what we need to scope a sprint.